11 Billion Videos Viewed Online in the U.S. in April 2008

11 Billion Videos Viewed Online in the U.S. in April 2008
–  18-34 Year Olds Viewed Nearly 5 Hours of Online Video per Person during the Month [more ]

RESTON, VA, June 17, 2008 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today
released April 2008 data from the comScore Video Metrix service, revealing that
U.S. Internet users viewed 11 billion online videos during the month, with
YouTube.com accounting for more than 4 billion of that total.

More than 4 Billion Videos Viewed
at Google Sites

In April, Google Sites once again ranked as the top U.S. video property with more than
4.1 billion videos viewed (38 percent share of all videos), as YouTube.com
accounted for 98 percent of all videos viewed at the property. Fox Interactive
Media ranked second with 558 million videos (5.1 percent), followed by Yahoo!
Sites with 352 million (3.2 percent) and Microsoft Sites with 268 million (2.4
percent).

 

Top
U.S. Online Video Properties* by Videos Viewed

April
2008

Total U.S. – Home/Work/University Locations

Source:
comScore Video Metrix

Property

Videos

 (000)

Share
(%) of

Videos

Total Internet

10,999,597

100.0

Google Sites

4,159,850

37.9

Fox Interactive Media

557,663

5.1

Yahoo! Sites

352,359

3.2

Microsoft Sites

268,033

2.4

Viacom Digital

199,968

1.8

Time Warner – Excl. AOL

138,771

1.3

ABC.COM

103,421

0.9

Disney Online

98,740

0.9

AOL LLC

95,288

0.9

ESPN

83,424

0.8

*Rankings based on video content
sites; excludes video server networks. 
Online video includes both streaming and progressive download video.

 

Nearly 135
million U.S. Internet users watched an average of 82 videos per viewer in
April. Google Sites also attracted the most viewers (83.7 million), where they
watched an average of 50 videos per person. Fox Interactive attracted the
second most viewers (52 million), followed by Yahoo! Sites (37.3 million) and
Microsoft Sites (29.9 million).

 

Top
U.S. Online Video Properties* by Unique Viewers

April
2008

Total U.S. – Home/Work/University Locations

Source:
comScore Video Metrix

Property

Unique
Viewers (000)

Average
Videos per Viewer

Total Internet

134,471

81.6

Google Sites

83,720

49.7

Fox Interactive Media

52,046

10.7

Yahoo! Sites

37,323

9.4

Microsoft Sites

29,908

9.0

Time Warner – Excl. AOL

20,627

6.7

Viacom Digital

19,367

10.3

AOL LLC

19,115

5.0

Disney Online

10,805

9.1

ESPN

9,026

9.2

CBS Corporation

7,993

7.1

*Rankings based on video content
sites; excludes video server networks. 
Online video includes both streaming and progressive download video.

 

Other
notable findings from April 2008 include:

  • 71 percent of the total U.S.
    Internet audience viewed online video.
  • The average online video
    viewer watched 228 minutes of video.
  • 18-34 year olds were the
    heaviest viewing segment, watching an average of 287 minutes per viewer.
  • 82.1 million viewers watched
    4.1 billion videos on YouTube.com (49.8 videos per viewer).
  • 46 million viewers watched 481
    million videos on MySpace.com (10.4 videos per viewer).
  • The average online video
    duration was 2.8 minutes.

 

To request more information about
comScore Video Metrix, please visit http://www.comscore.com/contact

 

About comScore
comScore,
Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more
information, please visit
www.comscore.com/boilerplate.

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