17% of Web users think official product sites are useless

17% of Web users think official product sites are useless 3.5.2008 [more ]
Only 14% of users conduct research on branded consumer-packaged goods
(CPG) Web sites. According to the results, consumers who don’t conduct
their research at a CPG product web site told us their reason was
because: don’t know about the branded product sites (67%); don’t find
the branded product sites helpful (17%); don’t trust the information at
the branded product sites (16%), according to MediaPost.

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