28% of casual gamers play more than 9 sessions per week

28% of casual gamers play more than nine sessions per week 8.2.2007 [more]

28% of casual gamers play more than nine sessions per week with 32%
of those sessions lasting at least an hour, Macrovision says. 83% of
survey participants are willing to view a 30-second ad in order to play
a game for free. 53% are willing to purchase the game, only after they
have played with a trial version. Out of those, 54% will decide if they
are willing to purchase a game within 60 minutes of play time.

34% are age 35-49, 29% are age 50-60, 69% are female, 39% are
male, 58% have no children under age 18 living in their households. 28%
play nine or more game ’sessions’ per week. 32% say each ’session’
typically lasts for at least one hour. 26% spend more than two hours in
each gameplay ’session’. 29% have downloaded more than 20 games in the
in 2006. 67% read game reviews, of those 81% feel they are influenced
to try a game based on the review and 65% feel that reviews have
influenced them to purchase a new game in the past. Preferred genres
are: puzzle – 48%, simulations – 26%, action – 23%.

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