3 Out of 4 U.S. Internet Users Streamed Video Online in May 07

3 Out of 4 U.S. Internet Users Streamed Video Online in May

Average American
Video Streamer Watched More than 2.5 Hours of Video Online


RESTON, VA, July 17, 2007 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today
released its comScore Video Metrix report for May 2007, revealing that nearly
75 percent of U.S. Internet users watched an average of 158 minutes of online
video per user during the month.  Google
Sites topped the monthly rankings with both the most unique video streamers and
most videos streamed.

Google Tops U.S. Online Video
Rankings

May saw
Americans view more than 8.3 billion video streams online, and Google Sites
once again ranked as the top U.S. streaming video property with 1.8 billion
videos streamed (21.5 percent share of streams), 1.7 billion of which occurred
at YouTube.com. Fox Interactive Media ranked second with 680 million streams
(8.1 percent), followed by Yahoo! Sites with 387 million (4.6 percent) and
Viacom Digital with 237 million (2.8 percent).

Top U.S.
Online Streaming Video Properties* by Video Streams


May
2007
  Source:
comScore Video Metrix

Property

Video
Streams (MM)

Share
(%) of

Video
Streams

Total
Internet

8,357

100.0%

Google Sites

1,796

21.5%

Fox Interactive Media

680

8.1%

Yahoo! Sites

387

4.6%

Viacom Digital

237

2.8%

Time Warner Network

185

2.2%

Microsoft Sites

171

2.0%

ABC.com

100

1.2%

Disney Online

84

1.0%

ESPN

62

0.7%

NBC Universal

58

0.7%

*Rankings based on video content
sites; excludes video server networks

In total, nearly 132 million Americans viewed online streaming video in May.  Google Sites also captured the largest streaming video audience with more than 64.9 million unique streamers, followed by Fox Interactive Media with 52.7 million and Yahoo! Sites with 35.0 million.

 

Top
U.S. Online Streaming Video Properties* by Video Streamers
May
2007 
Source:
comScore Video Metrix

Property

Unique
Video Streamers (000)

Video
Streamer Penetration (%)

Total
Internet

131,915

100.0%

Google Sites

64,945

49.2%

Fox Interactive Media

52,737

40.0%

Yahoo! Sites

35,024

26.6%

Time Warner Network

29,479

22.3%

Microsoft Sites

24,394

18.5%

Viacom Digital

19,356

14.7%

Verizon Communications Corporation

15,030

11.4%

ABC.COM

10,799

8.2%

Disney Online

10,114

7.7%

MLB.COM

7,311

5.5%

*Rankings based on video content
sites; excludes video server networks

Other notable findings from May 2007 include:

  • Online viewers watched an
    average of 158 minutes of streaming video per streamer.
  • The average video stream
    duration was 2.5 minutes.
  • Nearly three out of four (74.3
    percent) U.S. Internet users streamed video online.
  • More than one out of three (35
    percent) U.S. Internet users streamed video on YouTube.com.
  • The average online video
    viewer consumed 63 video streams, or more than two per day.

For more information about comScore
Video Metrix, please visit http://www.comscore.com/contact

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