41% of young Americans prefer site that makes recommendations

41% of young Americans prefer site that makes recommendations 4.28.2008 [more ]
Fully 41% of those age 18-24, the prime demographic for the social web,
say they’re most likely to return to a site that makes recommendations,
according to Guidance and Synovate.
Only 29% of those 55-64 say so. Women are far more likely to be
influenced by a welcome greeting – with 20% saying it’s the feature
most likely to get them to return, compared with 12% of men.

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