47% of time spent on the Web is viewing content, 33% on communications tools

47% of time spent on the Web is viewing content, 33% on communications tools8.14.2007 [more]
Nielsen/NetRatings tracked
a 37% increase in amount of time spent viewing content such as online
videos or news, surpassing a 35% rise in using search engines. Viewing
content accounts for 47% of time spent online in 2007, up from 34% in
2003. Web search accounted for 5% of time spent online in 2007 from 3%
in 2003. Time spent on e-commerce sites fell 5% and accounted for 15%
of time spent in 2007. Time spent on communications tools fell 28% to
33% of time spent online in 2007, down from 46% in 2003.

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