53% of car shoppers start shopping online

53% of car shoppers start shopping online 7.1.2007 [more]In the final days before purchasing an automobile, over half (53%) of consumers utilize the Internet as a primary source for gathering information. While the vast majority (60%) of respondents would prefer to visit a dealership in person, more than half access the Web as an educational tool and employ it as part of their consideration process, DoubleClick says.

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