Americas most wanted: the self-cleaning garbage can

Americas most wanted: the self-cleaning garbage can

August 5, 2007 Inventors and entrepreneurs take
note; a new study in the United States has revealed that Americans are
craving new technology that would enable them to relinquish more of
their household chores. This seem a little obvious, but the catch is
finding someone to invent the laundry folding dryer or the
self-cleaning garbage can to meet the growing demands on the wish list
of time-poor consumers.

The Cleaning Innovations Survey conducted by SC
Johnson discovered that a staggering 60 per cent of respondents would
purchase (if available) a self-cleaning garbage can, whilst another 59
per cent would appreciate a stove top that has the ability to rid
itself of food matter and stains every day. These requests, along with
recent releases such as the Siemens shirt-ironing machine, are no longer whimsical ideas reserved for science-fiction novels or crazy invention TV shows.

Consumer demand has always been a catalyst for
invention. The voice of 47 percent of those surveyed by SC Johnson
crying out for a dryer that also folds your laundry could be enough to
inspire a manufacturer to pilot such an item.

The slightly disturbing aspect of the survey is
what it reveals about the steps people take to avoid household chores
whilst they wait for technology to catch-up. An alarming 33 per cent
surveyed close their shower curtains to hide a dirty bathtub, 20 per
cent haven’t cleaned their bathroom for a month or longer and 16 per
cent dine on paper plates due to a sink full of dirty dishes. Not to
mention the 13 per cent who have thrown out pots after cooking to avoid
cleaning them. Perhaps next on the agenda should be full-service, house
cleaning robots much like the lovable ‘Rosie’ from 80s cartoon series The Jetsons.

SC Johnson are responding to the desires of the
market and trying to lead the way in cleaning product modernization
according to Kelly Semrau, vice president of Global Public Affairs and
Communication: “it is the spirit of innovation that turned shower
cleaning on its head and brought us Scrubbing Bubbles Automatic Shower
Cleaner – a revolutionary product that works to keep the shower clean
by a simple daily touch of a button".

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