Baby boomers hit the Web, but not to find each other

Baby boomers hit the Web, but not to find each other

Friday, October 5, 2007

Boston Business Journal – by Jesse Noyes Journal staff

Social networking sites like Eons.com are made for baby boomers, but might find the audience elusive.

In the rapidly expanding world of online social networking, "baby boomer" has become the latest buzz term.

Once seen as the exclusive realm of teens and college students,
social networking sites catering to those kids’ parents and elders have
been amassing on the Web. What isn’t clear is whether that graying
generation wants a Web site of its own.

Despite receiving backing from venture capitalists, most social
networking sites for baby boomers don’t command the kind of traffic
MySpace and Facebook do among people 45- to 64-years old, according to
data supplied by online metric company comScore Inc.

Eons.com has averaged 320,500 unique
visitors 50-years old or older in the six month period between March
and August, according to comScore Inc. Charlestown-based Eons bills
itself as a social networking community for people over 50. Meanwhile, MySpace.com, which is owned by News Corp., averaged about 11 million unique visitors among 50-plus users and Facebook.com averaged about 3.7 million for the same period.

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