Brazilian E-Commerce – Online buyers doubling every two years

Brazilian E-Commerce

JULY 17, 2008

Online buyers doubling every two years

E-commerce in Brazil, like many other Internet activities in that country, is maturing quickly.

Between the first half of 2005 and 2008, e-commerce revenues as reported in
e-bit‘s "Web
Shoppers" study nearly quadrupled to reach BRL3.8 billion ($2.2 billion).

According to Valor Economico,
in 2007 alone the market expanded by 43%. In terms of the number of
individuals buying online, the figures are almost as dramatic, with 2.6
million buyers in 2003 rising to 9.5 million in 2007.


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More likely than not, adult Internet users in Brazil have purchased something online, according to a December 2007 study by Symantec.

Brazil’s 79% of users who have purchased online is in the upper
reaches of worldwide rates, comparable to such advanced Internet
players as Japan (82%), the UK (79%) and Germany (78%). In contrast,
only 63% of
US Internet users have made an online purchase. Simply put, Brazilians
who use the Internet tend to use it for everything, including
e-commerce.

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Online buyers in Brazil are huge media consumers. Books, magazines
and newspapers ranked as the top e-commerce categories with a 17%
market share in 2007, according to e-bit.

Almost one-half (49.47%) of Brazil’s online buyers use a
credit card to make their purchases, versus 39.06% who use a banking
ticket to buy online. Other payment methods, including debit or
electronic transfer,
and payment on delivery, were each favored by less than 10% of
respondents to an Ipsos Public Affairs survey.

Females, who make up almost one-half of Internet users in
Brazil, are a key factor driving the explosion of e-commerce. A study
from e-bit reported in Business News Americas found that online transactions by females increased nearly 10% since 2000.

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