Marketing

Game play among parents and non-parents

Game play among parents and non-parents April 5th, 2009 Do you ever use any of the following to play games whether or not you personally have one?    Parents Non- Parents Desktop or laptop 45% 35% Game console 41 22 Cellfone, Blackberry, or other handheld 25 16 Portable gaming device 21 10 Source: Pew... »

Usage of social networking profiles among adults and teens

Usage of social networking profiles among adults and teens Do you use your online profile to…? Adults Teens Stay in touch with friends 89% 91% Make plans with friends 57 72 Make new friends 49 49 Organize with others for an event, issue or cause 43 n/a Make new business or professional contacts 28... »

Light PC Internet Users 30% More Likely to Access Mobile Web

Light PC Internet Users 30% More Likely to Access Mobile Web Light PC internet users in the US are 30% more likely than heavy PC internet users to use their mobile devices to access internet content, and are more likely to seek content that appeals to those with more active lives, according to first-of-its-kind,... »

Social Networkers Lukewarm to Ads; Opt-In Most Appealing

Social Networkers Lukewarm to Ads; Opt-In Most Appealing Only 40% of social networkers say they would be receptive to opt-in advertising on their networks, and an ever lower number (20%) find behavior-based campaigns appealing, according InsightExpress research,  reports MarketingVOX. The survey, which was undertaken to determine how willing people are to see advertising on social networks, generally finds... »

The Secrets of Marketing in a Web 2.0 World

The Secrets of Marketing in a Web 2.0 World Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind. For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers. If only they knew how to do it. That’s where this article aims to... »

Half of U.S. Adults Use Social Media

Half of U.S. Adults Use Social Media

Half of U.S. Adults Use Social Media August 6, 2008 6:00 AM Half of U.S. adults use social media. That is, they do according to the latest findings from Universal McCann’s "Media in Mind" study, an ongoing research effort that analyzes how consumers relate to media and products in their daily life. However, it’s... »

Women Outnumber Men on Most Social Networks

Women Outnumber Men on Most Social Networks

Women Outnumber Men on Most Social Networks July 29, 2008 Online reputation company Rapleaf has released a new study of 49.3 million people, revealing gender and age data about social network users. On most of the main social networks – including MySpace, Facebook, Bebo, Hi5 – women outnumber men by a considerable amount. On... »

The US Hispanic Online Populations

The US Hispanic Online Populations

The US Hispanic Online Populations JULY 30, 2008 One demographic, but multiple targets The US Hispanic online population is growing. In 2008, eMarketer estimates there are 23 million Hispanics online, and by 2012 there will be nearly 30 million. "The paradox is that the larger this market grows," says Lisa E. Phillips, senior analyst... »

Upper middle class households are target for Internet-connected TV devices, says study

Upper middle class households are target for Internet-connected TV devices, says study

Upper middle class households are target for Internet-connected TV devices, says study July 15, 2008 – New research has found that the target US household for Internet-connected TV devices is in the upper middle class with an income of between US$100,000 and US$150,000, ideally with children and located in a metropolitan area on the... »

The Aim of Behavioral Targeting

The Aim of Behavioral Targeting

The Aim of Behavioral Targeting JUNE 12, 2008 Why isn’t behavioral targeting a hit with advertisers? Behavioral targeting offers many potential benefits: For advertisers, effective behavioral targeting leads to ad campaigns that are more likely to sway their audience. For publishers, it can mean making more money from undersold or unsold ad inventory. For... »

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