Marketing

Gadget buyers more assertive, even arrogant

Gadget buyers more assertive, even arrogant ZDNet News: Jun 18, 2008 5:49:53 AM NEW YORK–Know someone who loves gadgets and can’t wait to buy the newest model? Chances are you would describe them as assertive and a strong leader–and possibly arrogant, according a U.S. research. An online study evaluating the characteristics of 25,000 American... »

China Internet Population Tops 200 Million

China Internet Population Tops 200 Million Steven Schwankert, IDG News Service Fri Jan 18, 2008 9:30 AM ET The number of Internet users in China soared past 200 million in 2007, a new report from the country’s quasi-government Internet overseer said Thursday. China’s Internet population stood at 210 million at the end of last... »

More Reasons to Go Local

More Reasons to Go Local Posted by Kristin Edelhauser / Entrepreneur.com at 12/20/2007 2:40:00 PM Local.com, a local search engine, is giving small-business owners another reason to advertise on their site. Today, the company announced they’re extending their reach thanks to a strategic partnership with Citysearch, an online guide. The relationship will allow Local.com... »

Clearspring Forms Network to Send Ads to Widgets

Clearspring Forms Network to Send Ads to Widgets By Katherine Noyes / E-Commerce Times 12/10/07 2:57 PM PT Advertising through widgets is "definitely a trend," and makes a great deal of sense for publishers since it lets them monetize their content, said Greg Sterling, founder and principal with Sterling Market Intelligence. The widget phenomenon... »

Study: TV tops in Internet video viewing

Study: TV tops in Internet video viewing By Alex Woodson / Hollywood Report Dec 10, 2007 NEW YORK — A majority of adult Internet users watch video online during a typical week, with TV programming ranking as the most popular content, according to a survey set to be released Monday. The survey, conducted by... »

Social media offers “new breed” of marketing

Social media offers "new breed" of marketing directnews.co.uk Tuesday, 04 Dec 2007 14:13 Social media marketing strategies have been described as a "new breed" of internet advertising. Chief Ingredient, an online marketing company, has suggested advertising through social media can increase the quality of website traffic and "ignite" word-of-mouth discussions about a product or... »

Word of Mouth Recommendation is best marketing tool

Word of Mouth Recommendation is best marketing tool Wednesday, 05 Dec 2007 10:17 Word-of-mouth recommendations are more important than ever as consumers increasingly look for products which have been recommended to them by their friends, an expert has commented. Debra Aho Williamson, senior analyst at eMarketer, told UTalkMarketing.com that the spread of social networking... »

MySpace for Millionaires

MySpace for Millionaires

MySpace for Millionaires Networking Sites For Rich Hit Bumps; Avoiding the Hicks November 30, 2007; Page W2 THE WEALTH REPORT By ROBERT FRANK     Who says money doesn’t buy friends? A new crop of online social-networking sites has taken aim at the rich, seeking to create exclusive Web communities of like-moneyed friends. The sites —... »

Global cell phone use at 50 percent

Global cell phone use at 50 percent Reuters Thu Nov 29, 12:42 PM ET Worldwide mobile telephone subscriptions reached 3.3 billion — equivalent to half the global population — on Thursday, 26 years after the first cellular network was launched, research firm Informa said. Since the first Nordic Mobile Telephony (NMT) networks were switched... »

Surveying the Scenesters: China in the Web 2.0 World

Surveying the Scenesters: China in the Web 2.0 World — By Gregory Solman / AdWeek 11.20.2007 NEW YORK Despite a fourfold difference in population, the broadband markets in the U.S. and China are remarkably comparable, with 107 million users in China and 101 million here. But, according to the first Media-Screen Netpop survey of... »