Cellphone-Only Homes Hit a Milestone

Cellphone-Only Homes Hit a Milestone

August 27, 2007

From September 2006 to April
2007, the percentage of Americans in cellphone-only households for the
first time overtook the percentage in landline-only households,
according to Mediamark Research, a firm that has been tracking such
data since the mid-1980s.

The milestone is a natural consequence of two trends: a glacially
slow decline since 2000 in the percentage of households with landlines,
and a steep rise in the number of households with cellphones. Mediamark
said 84.5 percent of households now have landlines, and 86.2 percent
have at least one cellphone. The data was collected through in-home
surveys at roughly 13,000 homes across the country.

Andy Arthur, the study’s author and an analyst with Mediamark, said
the number of households with landlines would probably continue to
decrease. “But there’s an older group,” he added, “that will never give
up landlines, and will never accept the new technology.”

Leave a Reply