Demographics of Social Network Users

Demographics of Social Network Users

April 5th, 2009

The percentage of online Americans in each demographic category who have a profile on a social network website:

All adults 35%
Sex
Men 35
Women 35
Age
18-24 75
25-34 57
35-44 30
45-54 19
55-64 10
65+ 7

The percentage of online Americans in each demographic category who have a profile on a social network website:

Race
White, non-Hispanic 31
Black, non-Hispanic 43
Hispanic 48
Annual Household Income
Less than $30,000 45
$30,000 – $49,999 38
$50,000 – $74,999 30
$75,000 + 31
Education
Less than HS 43
HS grad 31
Some college 41
College grad 33
Locale
Urban 34
Suburban 26
Rural 23
Source: Pew Internet Project

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