Do women really want games about spas?

Do women really want games about spas?

By JESSICA MINTZ, AP Technology Writer 7.18.2007

What do women want? Apparently, the answer is video games about beauty treatments.

The Lifetime cable network and digital media company RealNetworks
Inc. announced a partnership this week to create a series of
downloadable games for women.

The first "Lifetime Presents" game, "Sally’s Salon," is set to
launch July 25 on RealArcade, RealNetworks’ casual games site, and on
Lifetime’s own Web site. In it, players direct Sally through a virtual
beauty salon by performing and customizing beauty services and hiring
employees.

Financial terms of the agreement were not disclosed, but the
companies said Lifetime Television would promote the games on TV and
online, and RealNetworks would run advertisements for Lifetime
television programs inside some of its games.

RealNetworks and Lifetime, which have been collaborating on games for women since 2004, did not say how the games would cost.

Casual games with themes such as makeovers, prom dresses and
cleaning have made the games section of Lifetime’s Web site its most
popular section, with millions of games played each month, Lifetime
said.

Lifetime is jointly owned by The Walt Disney Co. and The Hearst Corp.

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