Facebook game Mob Wars making $22,000 a day

Facebook game Mob Wars making $22,000 a day


August 25th, 2008


There’s
a Facebook game pulling in $22,000 a day and it’s not an application
from RockYou or Slide. It’s an independently developed game called Mob
Wars, currently the 13th most popular app on Facebook.

At least that’s what Developer Analytics,
a Facebook service for developers and marketers, claims. Today, the
company released its first ranking of the top twenty Facebook
applications, ordered by monetization potential. Its numbers are mostly
consistent with VentureBeat’s earlier reporting, which suggested that Mob Wars expected to make $15 million over 12 months.
For comparison, Slide and RockYou, the biggest app developers on
Facebook, make the list at #5 and #6 with FunSpace and SuperWall at
$8,415 and $7,872, respectively. This is less than half of what Mob
Wars is suggested to make.

Developer Analytics says it has created its equations based on real
datapoints gathered by speaking with developers and advertisers. To
determine the monetization potential of an app, it combines the amount
an app can make from running banner advertising with the amount the app
can make from companies like Offerpal and SuperRewards. Offerpal and
SuperRewards let developers earn money by getting players to fill out
surveys or signing up for services.

However, as Developer Analytics points out in their announcement, it
has not been able to estimate the impact of brand advertising on
Facebook. There simply haven’t been enough deals from which to draw
data.  As a result, companies like Slide and RockYou, whose apps have
gigantic reach and are best suited to draw brand advertisers, may be
undervalued.

Another caveat is that highly engaging Flash-based apps, such as
Zynga’s Texas Hold’em Poker and the many popular games from Playfish,
are underrepresented because the equations are based on pageviews,
which Flash games do not generate.

Either way, the many naysayers suggesting that it’s impossible to make money on Facebook might want to think again.

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