Fertilizing the family tree on Geni.com

Fertilizing the family tree on Geni.com

Plant your pedigree and watch it grow by building a bridge to thousands of relatives.
By David Sarno, Los Angeles Times Staff Writer
August 5, 2007

Remembered, online

Petra Spithost of the Netherlands now has 16,860 members in her online
family tree. One of them is Pim, her 7-year-old son. Another is St.
Arnulf of Metz, an influential 6th century Frankish bishop (and,
importantly, the patron saint of brewing). And a third is the reigning
queen of Holland.

If the tree speaks true, Queen Beatrix is Spithost’s
great-grandfather’s third cousin’s daughter-in-law’s grandfather’s 30th
great-uncle’s 28th great-granddaughter. Not exactly a close relation,
sure, but can you do any better?

Spithost, a 39-year-old Web developer who lives with her husband and
children in the Dutch province of Friesland, is the creator and chief
custodian of the largest family tree on Geni.com. Geni is a newfangled
genealogy website that launched in January and has amassed more than
500,000 registered users and a grove of family trees that contains more
than 6 million names.
"We’re trying to create a family tree of the whole world," said Geni’s
chief executive David Sacks, echoing the company’s motto: Everyone’s

Geni’s basic mechanism is simple: To get started, you create a profile
for yourself including your name, region, date of birth and a
photograph — just like a profile on MySpace or Facebook. Then,
beginning with your immediate family, you fill in as much of your tree
as you can. Inviting relatives to join in can help provide missing

The service therefore depends on a kind of chain-letter dynamic, with
every user ideally contributing several more contributors. At this
viral clip, a tree can sprout hundreds of names in no time, fueled by
nothing but the bit each person knows about his or her corner of the

One of Geni’s quirks is that its family trees tend to grow sideways
instead of vertically. You can blame all the dead people for that:
Since they don’t have e-mail addresses, the slackers can’t pull their
own weight, often leaving the past shrouded in mystery . And since we
living folks are better at identifying living relatives, the trees get
populated with a lot of live people.

But sideways-sprouting trees are not as interesting, since more of the
links end up being by marriage rather than by blood. Once you get a few
marriages away from your nuclear family — that is, over to the in-laws
of in-laws’ in-laws — the term "relative" becomes a relative term

That’s when you need a self-proclaimed genealogy "addict" such as
Spithost to start mining the databases, county registries, online
encyclopedias and memories of the elderly for the names of the
forgotten. She spends up to 20 hours a week building out her mega-tree,
and there’s no end in sight. Spithost, who says she relishes the
endless "puzzle" of tree expansion, has personally added 9,800 names
and invited 143 relatives to join the project, several of whom went on
to add thousands of names.

"It’s like creating a history book of your own," she said via
instant message. "How far can you go into the past? What did your
family members do for a living? How many children did they have, how
many stayed alive?"

Though collaborative family tree-building is likely the way of the
future, what may be unprecedented about Geni is the way it harnesses
the connective power of the Web to turn the family tree into a living
family network, capable of bringing together members of a lineage that
has spread across time and territory.

One such world tree is run by Victor Bello, a 25-year-old systems
engineer from Van Nuys. Bello is the American-born son of an Italian
father and a Venezuelan mother and has large extended families in both
countries as well as in the U.S. Bello’s Geni tree has 1,132 members,
but he’s directly related to 400 of them.

The actress Maria Bello, he found out, is no relation. But through
Geni, Bello has been able to connect with relatives half a world away,
including a large contingent in his ancestral town of Vibonati, Italy.
"It’s awesome — I’ve met cousins I didn’t even know I had," he said,
navigating to a profile of a striking female second cousin, Anna Maria
Bello. "She even called me and we talked on the phone."

Did the almost-strangers have anything much to discuss?

"She’s my cousin," he said, laughing. "You talk about everything!"

The Bellos take full advantage of Geni’s multimedia and interactive
features. A built-in Google Map shows clusters of colored dots wherever
on Earth a Bello relative is to be found. In the "Photos" section of
the site, Bellos have posted more than 50 albums of digital pictures,
visible to everyone in the tree. The "Calendar" lists hundreds of
birthdays and anniversaries ("I’ll never miss one again," said Bello),
and the "Discussion" forum lets relatives weigh in on pressing familial
issues — such as when’s a good date for the reunion?

Geni "does everything but make coffee," gushed Bello. A moment later,
he remembered a question he had for his wife. "What’s the name of the
famous singer your brother’s related to?" he yelled to her.

To be sure, from Spithost’s relationship to the queen, to Bello’s
wife’s brother’s relation to the famous singer, it seems everyone has
at least one notable person in their family tree. Screenwriter Jay
Lavender ("The Break-Up"), 32, said by phone that he hoped to build his
Geni tree up enough to settle similar family lore.

His grandmother, he said, had repeatedly told him that his
great-great-great-great-grandfather Hugh Barker was an ancestor of
erstwhile "The Price Is Right" host Bob, making Lavender and Barker
some sort of distant cousins.

"But you never know what’s chatter and what’s true," he said.

A moment later, Bello’s wife remembered the name: Nana Caymmi of the
legendary Caymmi family of Brazilian singers and songwriters. Bello
looked up Nana’s profile on the Geni tree. Yep, turned out Nana was his
brother-in-law’s father-in-law’s ex-wife. Free tickets?

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