Mobile Social Software IceBreaker Gets $7.2 Million

Mobile Social Software IceBreaker Gets $7.2 Million


Wednesday, June 6, 2007; Posted: 7:51 AM – by Social Computing News Desk


"It’s
thrilling to see Crush or Flush being adopted so quickly as a mobile
offering on some of North America’s leading carrier and operator
decks," said Michael Robinson, CEO of IceBreaker as the company secured
$7.2 million in financing co-led by Frazier Technology Ventures, a
leading Pacific Northwest venture firm with highly relevant
entrepreneurial and mobile operating experience, and existing investor
Lightspeed Venture Partners, one of Silicon Valley’s leading early
stage venture firms.

"With
an average of 20 minutes per session, Crush or Flush drives data usage
and revenue for our partners, and builds a stable fast growing
community for members," he added. 

IceBreaker,
said Robinson, will use the funds to drive consumer marketing, new
product development and expansion of its Beijing research and
development office. Crush or Flush is the premier mobile social
networking application from IceBreaker that provides an easy way to
flirt, chat and meet real people with similar interests in their area
— from their cell phone or PC.

"It’s
a pleasure to reinvest in IceBreaker," said Jake Seid, General Partner
of Lightspeed Venture Partners. "Since the last round of funding, the
company successfully brought Crush or Flush to market proving that
there’s pent up demand for connecting people through the world’s most
ubiquitous device."

With a
growing and active member base, Crush or Flush reached 20 million
monthly page views and more than 150,000 registered mobile members 120
days after launch. Nearly 100 percent of members visit the service
through their cell phones, with members using the service on average of
two times per week. 

"We’re
excited about Crush or Flush’s rapid customer traction," said Peter
Zaballos, Vice President at Frazier Technology Ventures. "IceBreaker’s
platform-approach to delivering easy to use and engaging mobile
solutions positions the company powerfully in the mobile social
software market."

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