Mompreneur Strikes Gold With Green Drink

Mompreneur Strikes Gold With Green Drink

Friday, November 9th, 2007 at 12:26 am

Keith is very familiar with adversity and tough times. She prevailed in
the face of being homeless with her two children in tow and a burning
desire to create a sustainable future. Somehow, she never lost sight of
her dream to market Gorilla Life, which is what she named her green
drink made from 100 percent organic alfalfa chlorophyll.

We found out about Keith at a phenomenal kitchen incubator program in Los Angeles called Mama’s Hot Tamales Cafe.
Keith took a little time out of her hectic schedule to share eight
insights she discoverd along the way. My hope is that her story will
make your journey a kinder and gentler one.

Gorilla Life
has made great strides. It is sold in several trendy Los Angeles health
food stores and, recently, a supermarket chain expressed interest in
selling Keith’s drink.
Gorilla Life
What kind of business do you have?
Keith: Gorilla Life
is a functional food and beverage company. My inspiration to become an
entrepreneur came from several sources. As a 5th grader, I was infused
with the principles of business and exchange in school; my parents
trudged the road of self-employment; and my grandfather set the example
of owning and operating a hotel/club. It’s in my blood!

What is unique about your business that gives it an edge over your competitors?
In a day and age where children are plagued with obesity and people are
dying at earlier years, health/wellness is a major issue. Gorilla Life
offers a unique, on-the-go option for the whole family to provide their
bodies the necessary nutrients to restore and renew themselves. Gorilla
Life’s flagship product is a first-to-market green drink made from 100
percent organic alfalfa chlorophyll. Our competitors offer green drinks
that are thick and unappetizing, like wheatgrass. Gorilla Life’s Green
Drink is a delicious and refreshing clear green beverage that builds
the blood naturally, removes toxins and acts as a nutritional aid for
the immune system. It is a food, cleanser, energizer and healer all in

Did you need to have a certain mindset to achieve success?
I had to change my mindset before the door to success could be opened. The number-one thing I had to do was focus.
In the past, I would move from one project to the next or think that I
was good at multi-tasking because I was good at everything, but I
completed nothing! Once I removed all of the good intentions out of my
mind and life, the doors opened.

Can other individuals reproduce your business model?
Absolutely! We met an owner of a beverage company, and he told us it was imperative that we read Michael Gerber’s The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It and From Kitchen to Market: Selling Your Gourmet Food Specialty.
We left the meeting and went right to the bookstore. We adopted
Gerber’s philosophies and began to structure Gorilla Life into a
Franchise Prototype model. This was such a simple concept. The business
needs to be run in such a way as it would be a model for five thousand
other businesses just like it.

What resources were most helpful to you when you were starting your business?

I joined a wonderful program at SBA Women’s Business Center/PACE
Business Development Center that has utilized the fact that I am a
woman in business to provide invaluable technical assistance as well as

We have read books, taken classes, been involved in business seminars but the most helpful resource has been the people.
We have consulted with other entrepreneurs along the way and have
tapped into their experiences in business. It is all the same path; the
only difference is the product that we each offer.

What ways have you found to be most effective in marketing your product to get sales?

Direct contact with the customer has proven to be our most effective
means to marketing the drink. From farmer’s markets where we directly
interface with hundreds of people and give out 500 samples in a day to
in-store demonstrations–once people taste the drink, we get the sale.

What tips can you give others who want to embrace their
dream but don’t have the confidence or feel they don’t have what it
takes to succeed?
Feel good! Once you
feel good about yourself, you can believe that you have the ability to
do anything–that nothing is impossible. Whatever your dream is, believe.
All you have to do is be confident enough to know that you have
everything to gain and nothing to fear! Just do it. Trust in God and
have faith.

Please share your story, questions and comments. We are here to
support and celebrate your dream. Check back to hear other exciting
stories. We will tell you more about the kitchen incubator program at Mama’s Hot Tamales Cafe soon. In the meantime, you can read about Sandi Romero, the owner of Mama’s Hot Tamales, in the November 2007 issue of
People en Espanol.

QUOTE: “A pessimist sees the difficulty in
every opportunity; an optimist sees the opportunity in every
difficulty,” by Winston Churchill.

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on Friday, November 9th, 2007 at 12:26 am and is filed under Starting a Business, Inventor, Growing a Business, Women in Business, Mindset.
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