Online video use on the rise

Techbits: Online video use on the rise

By The Associated Press Thu Jul 26, 12:21 AM ET

One in five online Americans view video over the Internet on any
given day, thanks to speedier Internet connections and a wider
selection of clips, a study finds.

Young adults watch in greater numbers and often turn to humorous
clips, while all other age groups use video predominantly for news,
according to the Pew Internet and American Life Project.

On a typical day, 19 percent of U.S. Internet adults watch some form of video. News ranked first and comedy second overall.

Mary Madden, a senior research specialist at Pew, said news outlets,
among the first to deliver online video, had an "early mover advantage"
and got people comfortable with the idea of using the Internet for
video.

But the rapid rise of the video-sharing site YouTube, which Google
Inc. bought in November, drew many younger viewers. Half of video
viewers ages 18-29 watch clips on YouTube, and about 15 percent cite
News Corp.’s MySpace. Only 7 percent turn to a cable or network TV site.

Young adults also are more likely to send video links to friends and family and to watch online video in groups.

Those in the 18-29 age group are also more likely to have paid for
video access at some point — but that’s still only 10 percent of online
video viewers in that group, slightly more than the 7 percent across
all age groups.

Pew said having high-speed Internet access helps: A quarter of those
with broadband at home watch video on a typical day, compared with 9
percent for dial-up users.

The telephone study of 1,492 Internet users 18 and older was
conducted Feb. 15 to March 7 and has a margin of sampling error of plus
or minus 3 percentage points.

• Anick Jesdanun, AP Internet Writer

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Nielsen: PS2 most-played console in June

NEW YORK (AP) — More than 68 million people played video games on a
console last month, spending much of it on Sony Corp.’s older
PlayStation 2, according to Nielsen research.

Seven years after its launch, Sony’s PS2 was still the most-played
console, accounting for 42 percent of video game use during the month.
Microsoft’s original Xbox took second place with 17 percent, followed
by the Xbox 360 with 8 percent.

The numbers suggest that older machines remain popular despite last
November’s high-profile debut of Nintendo Co.’s Wii and Sony’s
PlayStation 3, which had 4 percent and 1.5 percent, respectively.
Nintendo’s GameCube ranked fourth with 5.8 percent.

Nielsen GamePlay Metrics has started tracking video game activity
using data from Nielsen’s existing sample of TV viewers. Nielsen Co.’s
sample includes more than 12,000 U.S. households with about 33,000
individuals.

Nielsen also found that households that own the Nintendo Wii are
more likely to earn more than $100,000 a year. And summer break has
meant kids play video games later: in April, the Wii’s peak usage hour
was 5 p.m., during the summer, it’s at 8 p.m.

• Barbara Ortutay, AP Business Writer

End embargoed material

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Massive to place ads in ‘Madden’ game

SEATTLE (AP) — In-game advertising company Massive Inc. will
broker ads for some of Electronic Arts Inc.’s top video games this
year, including the upcoming "Madden NFL 08" for Xbox 360 and personal
computers.

Massive, acquired by software maker Microsoft Corp. last year,
said Wednesday it would begin serving dynamic ads to five new EA games
— "Madden," plus "Nascar 08," "NHL 08" and "Skate" for Microsoft’s Xbox
360, and "Tiger Woods PGA Tour 08" for Xbox and PCs running Microsoft’s
Windows operating system.

New York-based Massive sells virtual billboard space to
advertisers, then delivers ads over the Internet to PCs and Xbox 360
game consoles.

The company’s technology tracks the seconds gamers spend in
sight of an ad, then charges marketers for every 10 seconds of
exposure. Advertisers can redesign their billboards or stadium ads to
match current marketing campaigns in the real world.

The company already delivers ads to two lower-profile EA titles, "Need for Speed Carbon" and "Def Jam Icon."

Marketers around the world spent just $26.1 million on dynamic
in-game advertising in 2006, according to estimates from Yankee Group,
but the researchers project that figure will rise to $100 million this
year and $645 million in 2010.

Cory Van Arsdale, Massive’s chief executive, said there is huge
interest from marketers looking for ways to reach video games’ sweet
spot demographic: 18 to 34-year-old males, who, according to
JupiterResearch, watch less TV than the average Web-connected American,
but make up more than half of console gamers.

• Jessica Mintz, AP Technology Writer

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EU to free up spectrum for 3G services

BRUSSELS, Belgium (AP) — The European Union is making more radio
spectrum available for accessing Internet services over mobile phones,
saying the use of lower frequencies would cut operators’ costs and let
them reach customers over a wider area.

The European Commission suggested allowing 3G services, also
called UMTS, to access the 900 megahertz and 1800 MHz bands currently
dedicated solely to voice and data services using older technology
known as GSM.

That would mean 3G phone companies could use fewer mobile phone
masts to reach more people, letting more customers use their phones to
go online to check mail or stream video clips.

The EU executive cited a wireless communications industry
estimate that the move would cut network costs by 40 percent over five
years.

The decision needs the support of EU governments and the
European Parliament before it can take effect by the end of the year.
Approval is expected.

EU regulators are also seeking to free up more radio
frequencies for the growing market for wireless devices — from handheld
gadgets such as the BlackBerry to smart ID tags on luggage.

• Aoife White, AP Business Writer

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Test your knowledge of online scams

NEW YORK (AP) — Think you’re smart at recognizing online scams?

Take a quiz to find out.

McAfee Inc.’s SiteAdvisor service has created a 10-question test
to see whether you can spot "phishing" attempts to steal passwords and
other personal information by mimicking popular Web sites such as eBay
Inc.’s PayPal and News Corp.’s MySpace.

In eight questions, you are presented with two Web sites or
e-mail messages and are asked to identify the authentic one. The final
two questions test your general knowledge about scams.

Afterward, the McAfee site presents telltale signs to look for, such as misspellings and suspicious Web addresses.

You can also download a tool that can help warn of sites known
or suspected to be phishing scams. SiteAdvisor researchers also
identify sites that produce spyware, viruses, excessive pop-up ads,
junk e-mail or other threats.

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