Portals Unfazed by Economy

Portals Unfazed by Economy

AUGUST 19, 2008

Online ad revenues keep climbing, especially for Google.

Google
had strong financial results for Q2 2008, and online ad revenues for
the top four Internet portals (Google, Yahoo!, MSN and AOL) will
continue to grow through the US economic downturn. In fact, eMarketer
predicts that Google’s online ad revenues will increase by 27.4% in the
US in 2008.

The top four Web portals in the US still account for more than one-half of all online advertising revenues.

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"Even as Google’s main competitors—Yahoo!, MSN and AOL—take in
smaller shares of the entire US Internet ad market, 25.7% of all US
online ad dollars will flow through those three portals, in contrast to
30.7% for Google alone," Mr. Hallerman added.

Among the top four portals, Google’s share of online ad revenues nearly doubled to 57% in 2007 from 30% in 2004, according to Collins Stewart.

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