Start-up Satisfaction aims for “people-powered” customer service

By Mercury News
Monday, May 21st, 2007 at 12:01 am in Inside Silicon Valley.

cupcake.jpgWho hasn’t wished that customer service could be better online? A San Francisco start-up called Satisfaction
will launch in the next month or so with the aim of improving online
customer service by tapping the collective knowledge of users. The web
application is akin to message boards and will allow users of certain
products to help each other solve customer service issues. Companies
can partner with Satisfaction and launch the discussion and help areas
themselves, or users can start their own communities independent of

Satisfaction calls it “people-powered customer service for
absolutely everything.” Among the company’s founders are Thor Muller
and Jonathan Grubb, who until now ran the S.F. web design shop Rubyred Labs. Lane Becker, founding partner of well-known design and consulting firm Adaptive Path, is another Satisfaction founder. We spoke with the three of them recently about their new venture.

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