Profile: ON Networks

Cool Video Startup: ON Networks

(ON) is a Web-based video producer and aggregator,
specializing in short form content (less than 7mn) displayed in HD.
While there are many other short form content aggregators on the
market, ON is the only one so far that provides HD quality. This
capability is interesting in that it enables viewers to watch the
content in high-quality resolution whether they are on a 1” cell phone
or a 50” plasma. Currently, viewers can access 30 ON-produced shows and
some 300 pieces of short form content produced either by studios or
user-generated. This long-tail content is created by users through ON’s
Virtual Studio, an easy tool to add video content on their site. Their
business model is advertising-based – they offer the flexibility to
insert different types of ads in different episodes of the same series.
They received funding from AT&T and Austin Ventures.

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