Profile: RealPeopleRealStuff.com

Video Startup RealPeopleRealStuff.com Voted Best of 2007

By Users at
Global Trend-Spotting Site


January 10, 2008 11:32 AM Eastern Time

Online Video Classified Site Was Second Most-Viewed New Business
Idea at Springwise.com

NORFOLK, Va.–(BUSINESS WIRE)–Video classified site RealPeopleRealStuff.com
has been named as the second most-viewed of all new business ideas on Springwise.com,
a website which scans the globe for the most promising new business
ventures, ideas, and concepts. RealPeopleRealStuff.com has also been
lauded in The Wall Street Journal, Los Angeles Times, and Marketplace
on
National Public Radio.

RealPeopleRealStuff.com, which launched on May 1, 2007, combines the
popularity of online video with the practicality of classified ads,
allowing both consumers and businesses to create and post their own
video commercials, selling real estate, cars, products, and services.
And it just might change the way that people buy and respond to
advertising.

YouTube made it easy to post funny videos,
explains Alan Jacobson, one of the sites
creators. People have responded
enthusiastically just for the chance to become famous
without a financial incentive. Craigslist made it easy to make money by
selling goods and services online, but has no video capability.
RealPeopleRealStuff.com offers both.

 

Since its launch, RealPeopleRealStuff.com has established strategic
partnerships with newspapers in the U.S. and Canada to bring their new
advertising model to local markets.

Janet DeGeorge, a leading expert in classified advertising, says While
some people do post video ads on YouTube
which is free its
really not set up for advertising. Youve got
video ads from all over the world for homes and restaurants next to
videos of cats playing piano. At RealPeopleRealStuff.com and its partner
sites, youve got ads in a commercial
environment, with consumers actively seeking your product or service, in
your area.

At a time when newspapers are seeing steadily declining revenues from
classified advertising in their print product, video advertising may
allow them to recoup some of the business theyve
lost to sites like eBay and Craigslist. According to Borrell Associates,
the nations leading online advertising
research firm, the nascent online video market is poised to grow more
than tenfold over the next five years, comprising 33% of all online
local advertising by 2012.

If the users of Springwise.com are any indication,
RealPeopleRealStuff.com may well lead the way.

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