Profile: Brings the Power of Web 2.0 to Small Business

SB Informer
Friday, August 31, 2007; 03:46 AM, the
originator of Site Build It! and champion of using quality content to drive
small business sites, today takes Web 2.0 to new heights. For the first time,
small businesses can make it easy for their visitors to craft original Web pages
including photos and captions. Other visitors comment upon and rate those Web
pages. The process is optimized for search engine results driving long tail
keyword traffic and viral spread.

"Up until now," says Ken Evoy, president of, "Web
2.0 has been the playground of large companies which basically aggregate
individuals and small businesses. Today, small business owners have the simple,
powerful ability to increase content through others and use it to grow traffic
and ‘buzz’ tremendously."

Web 2.0 is a catchall term for user-generated content and interaction with viral
spread. It has created legendary business success stories such as MySpace,
flickr, and YouTube. But they are all ‘big company’ stories.

"Small business has been shut out of Web 2.0," states Evoy. "They
are limited to blogging and using YouTube and MySpace to increase traffic and
revenues in small ways. Now they become ‘aggregators’ instead of ‘aggregatees.’
Blogging pales because the site owner still has to create all that content. With
C2, visitors create original, high-value content, a tremendous leveraging of
time and results."

The depth and breadth of user-created content yields surprising results. At
Wikipedia, contributors do the work, building new pages of keyword-rich
material. Wikipedia gets the benefits of content and inbound links. Millions of
Page 1 rankings at Google have pushed it to the 9th most visited site in the
world (according to

Evoy contends that what he calls "the rest of us" do not have the
resources to create Web 2.0 platforms. Over one year in the making, Content 2.0
is that platform. SiteSell clients are already using it to create their own
mini-MySpaces or to turn sites into super-blogs, inviting recipe submissions,
beer reviews, etc. A ghost story site has even created BooTube, which invites
video submissions. In SiteSell’s forums, users are already showing traffic stats
that have doubled.

Web 2.0 and so-called "user-generated" content has its detractors.
They cite everything from the unreliability of Wikipedia and uncontrolled
"splogging" (spam blogs) to widely publicized issues on MySpace. Evoy
says that all those problems stem from the lack of reasonable forms of control.
"We studied all the major Web 2.0 companies, took the best, eliminated the
worst, and then made it all simple to use."

"You need an authority to maintain quality. Users of Content 2.0 cannot
continuously overwrite each other like at Wikipedia. They don’t create
‘Profiles’ and gossip like at MySpace. And they do much more than just upload
photos. They build real value, content which an owner can easily control and
monetize. That control is key."

Just like the large Web 2.0 successes, visitors who participate are notified
when theirs page have been published and when comments are posted about their
pages. They comment back and forth on the site and are encouraged to spread the
word through e-mail. Repeat visits, community and viral spread are the hallmarks
of Web 2.0.

"Content 2.0 is automated, regulated, high-quality Web 2.0," continues
the passionate Evoy. "Like our flagship, Site Build It!, the complexity
under the hood is intense. And ‘under the hood’ is where it belongs. Our small
business customers never have to look there. They just focus on doing

Evoy sums up "Small businesses have been the aggegatees for years. The
money is in being the aggregator. Now they can do it, in their niches, with
quality and ease."

Content 2.0 is available at for the annual subscription price of
$99 as an add-on module to Site Build It! (SBI!), SiteSell’s flagship
business-building product.

For more information on SBI!, please visit

For more information about other recent SBI! innovations, please see

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