Profile: Verve Wireless

Encinitas start-up gets $3M to take newspapers to cell phones

By Staff and wire reports | Monday, July 28, 2008 3:12 PM PDT

People are increasingly
using their phones to surf the Web. Of the 95 million mobile Internet
subscribers in the United States, 40 million actively use their phones
to go online —- twice the number as two years ago —- according to
Nielsen Mobile.

"Mobile is actually a better way to reach people
than print or even Web. It’s versatile, immediate, travels and is just
as compelling," said Art Howe, Verve’s chief executive. Howe won a
Pulitzer Prize in 1986 as a reporter for the Philadelphia Inquirer.

The
problem, said Verve’s president, Tom Kenney, is that local papers do
not have the resources, expertise or relationships with cell phone
carriers to build mobile sites themselves. Verve does it for them, in
exchange for a cut of ad revenue.
People are increasingly
using their phones to surf the Web. Of the 95 million mobile Internet
subscribers in the United States, 40 million actively use their phones
to go online —- twice the number as two years ago —- according to
Nielsen Mobile.

"Mobile is actually a better way to reach people
than print or even Web. It’s versatile, immediate, travels and is just
as compelling," said Art Howe, Verve’s chief executive. Howe won a
Pulitzer Prize in 1986 as a reporter for the Philadelphia Inquirer.

The
problem, said Verve’s president, Tom Kenney, is that local papers do
not have the resources, expertise or relationships with cell phone
carriers to build mobile sites themselves. Verve does it for them, in
exchange for a cut of ad revenue.

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