Retail E-Commerce Sales Strong in Q2Retail E-Commerce Sales Strong in Q2

Retail E-Commerce Sales Strong in Q2

AUGUST 21, 2007

Americans press the "Click to Buy" button.

Marketing for online retailers is having positive effects, judging by e-commerce sales.

Estimated US retail e-commerce sales for the second quarter of
2007 totaled $31.8 billion on a not-adjusted basis, according to the Census Bureau of the Department of Commerce.
That is up 20.7% from the second quarter of 2006. E-commerce sales in
the second quarter of 2007 accounted for 3.1% of all retail sales.

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"The Department of Commerce data defy the expectations of a number
of e-commerce analysts who believed the market would slow down
considerably this year," said eMarketer Senior Analyst Jeffrey Grau.

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"This growth rate is in line with eMarketer’s forecast back in May
that online sales would grow by 20.8% in 2007," Mr. Grau added. "The
Internet’s strength as a shopping channel offering convenience, good
prices and wide selection continues to drive consumers to increase
their online spending."

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Although plenty of online new-product buyers start out as online
shoppers, more go online after learning about a new product or service
from other media.

The American Marketing Association‘s
"Mplanet" survey, conducted before last year’s holiday season, found
that TV ads (37%) remained, by far, the best source for reaching and
engaging online consumers with information about new products. However,
the Internet (15%) and e-mail and online newsletters (14%) ranked
higher than other traditional media, such as newspapers, magazine and
radio ads.

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