Shop Interactively, Buy Locally

Shop Interactively, Buy Locally

AUGUST 15, 2007

More than eight in 10 US online local searchers follow up with an offline store visit, phone call or purchase, according to a comScore Networks study commissioned by TMP Directional Marketing.

One-third of all consumers said they still considered print yellow pages as their primary source of local business information.

"Offline local search, white pages and yellow pages directory
advertising is a $15 billion market and fairly static," Stuart
McKelvey, CEO of TMPDM, said in a statement. "Online local search is a
$1 billion market and growing."

Six in 10 local searchers went online first.

Of those who started their local searches online, 30% used
general search engines such as Yahoo! or Google, 17% used Internet
yellow pages and 13% used local search sites such as Citysearch.

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