FRANCISCO—A search engine startup promises to deliver more targeted
results on queries about people, whether it’s your ex-girlfriend, the
guy from the bar last night, or Paris Hilton.

The idea is to help
you avoid sorting through the thousands of results—the vast majority
likely to be irrelevant Web pages—delivered by the major Internet
search companies.

Menlo Park-based Spock Inc. scours sites such
as News Corp.’s MySpace, Wikipedia, LinkedIn and Yahoo Inc.’s Flickr
and compiles biographies of real people—alive, dead, famous or obscure,
from New York to New Delhi.