Social media offers “new breed” of marketing

Social media offers "new breed" of marketing

directnews.co.uk
Tuesday, 04 Dec 2007 14:13

Social media marketing strategies have been described as a "new breed" of internet advertising.

Chief
Ingredient, an online marketing company, has suggested advertising
through social media can increase the quality of website traffic and
"ignite" word-of-mouth discussions about a product or service.

It
commented that the development of sites such as MySpace, YouTube and
Flickr now allow consumers to discuss and share information on all
aspects of a company – from its product to its customer support.

"Chief
Ingredient helps our clients engage the social media landscape and
increase buzz about their products or services with the branding they
control," claimed Micah Johnson, founder and chief executive officer of
the firm.

Steve King, chief executive of ZenithOptimedia,
recently commented that online advertising could become the
third-biggest advertising medium in the world by 2010, overtaking
magazines.

He also said internet advertising could be worth $36
billion (£17.5 billion) this year, which is $5 billion more than was
predicted 12 months ago.

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