Social Networking Goes Global

Social Networking Goes Global

Major Social Networking Sites Substantially
Expanded
Their
Global Visitor Base during Past Year

RESTON, VA, July 31,
2007

comScore (NASDAQ:
SCOR), a leader in measuring the digital world,
today released the
results of a study on the expansion of social networking across the globe,
revealing that several major social networking sites have experienced dramatic
growth during the past year. 

Social networking behemoth MySpace.com attracted more than 114 million
global visitors age 15 and older in June 2007, representing a 72-percent
increase versus year ago.  Facebook.com
experienced even stronger growth during that same time frame, jumping 270
percent to 52.2 million visitors. 
Bebo.com (up 172 percent to 18.2 million visitors) and Tagged.com (up
774 percent to 13.2 million visitors) also increased by orders of magnitude.

Worldwide Growth of Selected* Social Networking
Sites

June 2007 vs. June 2006

Total Worldwide Home/Work Locations Among
Internet Users Age 15+

Source: comScore World Metrix

Social Networking Site

Total Unique Visitors (000)

Jun-06

Jun-07

% Change

MySpace

66,401

114,147

72

Facebook

14,083

52,167

270

Hi5

18,098

28,174

56

Friendster

14,917

24,675

65

Orkut

13,588

24,120

78

Bebo

6,694

18,200

172

Tagged

1,506

13,167

774

*Sites selected from among those with at least 10 million visitors
worldwide, 50 percent growth during the past year, and of particular
significance to the North American region; future studies will focus on sites
that are popular in other worldwide regions; the sites included do not
constitute a ranking of the top social networking sites.

 

“During the past year, social networking has really taken off globally,”
said Bob Ivins, executive vice president of international markets.  “Literally hundreds of millions of people
around the world are visiting social networking sites each month and many are
doing so on a daily basisIt would appear that social networking is not a fad but
rather an activity that is being woven into the very fabric of the global
Internet.”

 

 

Worldwide Daily Visitation of Selected Social
Networking Sites

June 2007 vs. June 2006

Total Worldwide Home/Work Locations Among
Internet Users Age 15+

Source: comScore World Metrix

Social Networking Site

Average Daily Visitors (000)

Jun-06

Jun-07

% Change

MySpace

16,764

28,786

72

Facebook

3,742

14,917

299

Hi5

2,873

4,727

65

Friendster

3,037

5,966

96

Orkut

5,488

9,628

75

Bebo

1,188

4,833

307

Tagged

202

983

386

 

 

MySpace,
Facebook Strong in North America; Bebo Grabs Hold in Europe

While attracting global users, specific social networks have a tendency
to skew in popularity in different regions. 
For example, both MySpace.com (62 percent) and Facebook.com (68 percent)
attract approximately two-thirds of their respective audiences from North
America.  That said, each has already
amassed a large international visitor base and both appear poised to continue
their global expansion.  Bebo.com has a
particularly strong grasp on Europe, attracting nearly 63 percent of its visitors
from that region, while Orkut is firmly entrenched in Latin America (49
percent) and Asia-Pacific (43 percent). 
Friendster also attracts a significant proportion of its visitors (89
percent) from the Asia-Pacific region. 
Both Hi5.com and Tagged.com exhibit more balance in their respective
visitor bases, drawing at least 8 percent from each of the five worldwide
regions.

 

 

Visitation to Selected Social Networking Sites by
Worldwide Region

June 2007

Total Worldwide Home/Work Locations Among
Internet Users Age 15+

Source: comScore World Metrix

Social Networking Site

Share
(%) of Unique Visitors

Worldwide

North
America

Latin
America

Europe

Middle
East-Africa

Asia
Pacific

MySpace

100.0%

62.1%

3.8%

24.7%

1.3%

8.1%

Facebook

100.0%

68.4%

2.0%

16.8%

5.7%

7.1%

Hi5

100.0%

15.3%

24.1%

31.0%

8.7%

20.8%

Friendster

100.0%

7.7%

0.4%

2.5%

0.8%

88.7%

Orkut

100.0%

2.9%

48.9%

4.6%

0.6%

43.0%

Bebo

100.0%

21.8%

0.5%

62.5%

1.3%

13.9%

Tagged

100.0%

22.7%

14.6%

23.4%

10.0%

29.2%

 

“A fundamental aspect of the success of social networking sites is
cultural relevance,” continued Mr. Ivins. 
“Those doing well in certain regions are likely doing an effective job
of communicating appropriately with those regions’ specific populations.  As social networking continues to evolve, it
will be exciting to see if networks are able to cross cultural barriers and
bring people from different corners of the globe together in fulfilling the
truest ideals of social networking.”

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