Stardoll’s Virtual World Reaches 10 Million Members

Stardoll’s Virtual World Reaches 10 Million Members

August 28, 2007 — 11:47 PM PDT

Stardoll, the virtual paper doll social network, has reached a milestone with the registration of 10 million members.

Reported by comScore as being the number one site for girls age 9 to 17, Stardoll
has definitely become a hub for teenage activity online. To celebrate
this achievement, Hilary Duff is welcoming the 10 millionth member with
a personal video congratulation, and a Stardoll expert stylist will
work with that same member to personalize their suite and build up
their virtual wardrobe. This lucky member will also get 1000
stardollars for buying virtual fashion goods on the site, and will be
featured on the site’s homepage and magazine. All Stardoll members will
get virtual goodie bags full of prizes, including perfume, chocolates,
and Seventeen’s current issue.

With Stardoll recently launching real brand fashion boutiques
in its online virtual world, it’s no wonder that the site has done so
well for itself. The level of integration between the real and virtual
world is appealing to teens and tweens, and is proving a good breeding
ground for particular marketing campaigns as well.

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