Start smart

Start smart

Arun and Sanjay Muralidhar, 41 and 44 Plano, Texas

Lesson: That great idea you had for your boss? Maybe it’s the business you’re looking for.
"Start

Arun Muralidhar had the idea, while his brotherSanjay had the entrepreneurial bug.

The Muralidhar brothers had hardly been coasting in their careers. After earning an M.B.A. at the Wharton School, Sanjay worked in corporate finance, eventually becoming vice president of finance at iVillage. Arun, who holds a Ph.D. in economics from MIT, has served as head of research at the World Bank and as head of currency research at J.P. Morgan. But they saw a business of their own as the way to achieve wealth. "I came to the U.S. with $15 in my pocket," says Arun. "I watched what successful people do."

After iVillage went public in 1999, Sanjay decided it was time to make
the move. "We always thought working together would be fun," says
Sanjay. "But it had to be exactly the right thing." Sanjay had an idea
– an online marketplace where users could trade options on tickets for
sporting events – but no sports contacts. "Nobody wanted to hear about
it," he says.


It happened that Arun, by then at a hedge fund, was sending him
portions of a book he was writing about investing pension funds. Sanjay
gave him the feedback only a sibling can. "He said, `Instead of forcing
me to read 300 pages of your junk, why don’t you give me something
practical?’ " recalls Arun. Soon, with a $100,000 investment from Arun,
Sanjay found programmers to build asset-allocation software based on
Arun’s research. The company they formed, Mcube Investment
Technologies, had a prototype within a year and a launch two years
later. Arun used his contacts to rustle up pension manager customers –
who can afford the $250,000 license fee. Last year, with revenue
reaching $1.5 million, he joined full time as chairman. Sanjay, who is
CEO, projects revenue of $3 million this year and their first profit.

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