Study: Most with DVRs aren’t time-shifting

Study: Most with DVRs aren’t time-shifting – Just 28% of DVR users account for 72% of the time-shifting that is going on in TV land, according to a new study from Interpublic’s
Magna Global. The finding suggests that most people with DVRs usually
watch shows in real time and are not recording programs for later
viewing. MediaPost Communications (12/18)

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