Study: TV tops in Internet video viewing

Study: TV tops in Internet video viewing

By Alex Woodson / Hollywood Report
Dec 10, 2007

NEW YORK — A majority of adult Internet users watch video online
during a typical week, with TV programming ranking as the most
popular content, according to a survey set to be released

The survey, conducted by the Cambridge, Mass.-based Web
personalization firm Choicestream, found that 55% of those surveyed
watch online video each week, with 65% of that group reporting that
they regularly watch traditional TV programming. Overall, 39% of
respondents said they watch TV on an alternate device, with the
computer by far the most popular nontraditional method.

Twenty% of consumers said they would watch more online TV during
the next six months, with 55% of that group saying that would come
at the expense of traditional TV viewing.

As expected, online video viewing is higher among younger
respondents, with 66% of those between ages 18-24 saying they watch
online video and about 70% of respondents ages 18-34 saying they
watch TV on the Web.

A majority of online TV viewers watch an hour or more per week as
well. Thirty-four% of consumers said they watch one to three hours
per week and 33% said they watch at least four hours.

These numbers are even greater among users who prefer devices other
than computers. Among those who watch TV on their mobile phones,
47% said they watch at least four hours. And 37% of consumers who
watch TV on digital-media players like iPods watch at least four

User-generated content was a distant second to TV in terms of what
respondents watch online, with fewer than 40% saying that they
regularly watch that type of material. Consumers ages 18-24 watch
the most, with about 45% responding that they regularly watch
online user-generated content.

The surveyed looked at the online habits of 824 adult Internet
users in the U.S.

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