The YouTube generation

The YouTube generation

Ellen Lee, sfgate.com
July 25 2007 at 03:18 PM

Almost 60 percent of Internet users have watched videos online, the Pew Internet & American Life Project said in a report Wednesday.

Among its findings on people’s online video watching habits:

* Three in four young adult Internet users aged 18 to 29 watch online video.

* Roughly one in three of that same group said they do so on a typical day.

* It’s still a small group of people posting all those homemade
clips online. About one in 12 said they have uploaded a video file
online.

* Despite the flood of amateur, semi-professional and mashup videos,
most viewers still like the professionally produced ones. More than 60
percent said their favorite videos are "professionally produced."

* They don’t call it the YouTube generation for nothing. Nearly 30
percent said they watch video from YouTube. Of those who watch or
download videos from more than one location, 29 percent said they go to
YouTube most often.

* Rock on: More than 22 percent said they watch music videos online.

* Though consumesr can watch entire episodes on sites such as
ABC.com or download them through iTunes, only one in six said they
watch or download movies or television shows.

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