Top 20 Websites in US asof 10/2006

Top 20 Websites in US

December 07, 2006  Web metrics firm Compete has an interesting post, outlining the top 20 websites (for US traffic). According to Compete, all 20 of them got over 20 million unique visitors in October 2006. Here is the chart:

 

A couple of people noted in the comments that if you add Microsoft’s 4 top 20 properties together (msn.com, live.com, microsoft.com and passport.net), then they would probably be number 1. However a counter to that is that a lot of passport.net domains currently re-direct to live.com. I think there may be some crossover between live.com
and MSN too. So it may well be that Yahoo remains number 1, even
accounting for Microsoft’s multiple brands. Plus of course Yahoo and
Google both have separately branded properties too – e.g. Flickr,
YouTube. If I was to estimate, I’d put Microsoft at number 2 overall –
but interested to hear what others think.

Compete notes that Adobe.com, Live.com, Wikipedia.org and YouTube.com are new to the top 20 over the past year, while Expedia.com, Monster.com, Paypal.com and Weather.com have all dropped out.

Looking at the Alexa data for US traffic, the top 20 is quite different:

1. yahoo.com
2. google.com
3. myspace.com
4. msn.com
5. ebay.com
6. amazon.com
7. youtube.com
8. craigslist.org
9. wikipedia.org
10. cnn.com
11. facebook.com
12. go.com
13. live.com
14. blogger.com
15. aol.com
16. microsoft.com
17. comcast.net
18. imdb.com
19. digg.com
20. flickr.com

The
Alexa list is (I think) only counting US traffic, but it is quite
different from Compete’s stats. The presence of non-mainstream web 2.0
sites in Alexa’s top 20 (blogger.com,
digg, flickr) suggests that the traffic is heavily skewed towards
technical users – which makes sense, given Alexa relies on toolbar
downloads to get their stats.

Also interesting to note there is just one Microsoft property in the top 10 in Alexa, compared to 3 for Compete.

Any other trends you can spot from this data?


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