US ad market in 2006

US ad market in 2006

May 28th, 2007

Internet advertising revenues in the US continued upward totaling $16.9 bln in 2006, a new annual record exceeding 2005 by 35%. Q4 2006 internet advertising revenues totaled $4.8 bln, representing record revenues for a single quarter and a 35% increase over same period in 2005.

Advertising market in 2006
Type of Advertising 2006 2005
  mln. $ Share mln. $ Share
Display advertising 3,685 22% 2,508 20%
Sponsorship 496 3% 627 5%
Slotting Fees 0 0% 125 1%
Rich Media 1,192 7% 1,004 8%
All Display 5,373 32% 4,264 34%
Keyword Search 6,799 40% 5,142 41%
Classifieds 3,059 18% 2,132 17%
E-mail 338 2% 251 2%
Lead Generation 1,310 8% 753 6%
Totals 16,879 100% 12,542 100%
Source: IAB

 

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