User-Generated Content: Will Web 2.0 Pay Its Way?

User-Generated Content: Will Web 2.0 Pay Its Way?

The days of giant media conglomerates controlling the creation, distribution and monetization of content are fading. An explosion of user-generated content is reshaping the media landscape, shattering the status quo and creating new opportunities for marketers.

The User-Generated Content report analyzes the fast-changing new world of content ownership and distribution, where for the first time everyday people determine exactly what is created and consumed—not marketers or publishers.

Led by the companies that started the revolution—YouTube, MySpace, Facebook, Photobucket and others—eMarketer estimates that US user-generated content sites will earn $4.3 billion in ad revenues in 2011, up from $1 billion in 2007.

US User-Generated Content Advertising Revenues, 2006-2011 (millions)

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