When it Comes to Business and Being a Successful Entrepreneur

When it Comes to Business and Being a Successful Entrepreneur, Marketing Consultant Reveals The Real "Secret!" (That The Number One Best-Selling Book Isn't Telling You…)

Self-help book "The Secret" is number one on the best-seller list. But a controversial marketing consultant from a sleepy tree-lined town just outside of Tampa, Florida, says "The Secret" isn't telling you the whole story.

Tampa, FL (PRWeb) February 17, 2007 — Self-help book "The Secret" is number one on the best-seller list. But a controversial marketing consultant from a sleepy tree-lined town just outside of Tampa, Florida, says The Secret isn't telling you the whole story.


 

Top-copywriter, radio host, and direct-marketing consultant Craig Garber, from kingofcopy.com agrees that while there is no way you can ever become successful unless you're "thinking big," and unless you have a burning desire to accomplish what you want, as an entrepreneur, the only way you're ever going to "attract" good fortune is by knowing how to use emotionally compelling messages to make your prospects buy. According to Garber, "Good marketing, like good looks, usually attracts more suitors than you can probably ever handle."

And Garber should know. Back in the 1990s, before he got involved with marketing, he was floundering in his financial planning practice: "I was just like every other small business owner out there," Garber says, "I was your typical hard-working stiff — ethical, technically sharp, and I bent over backwards to make my clients happy. I read all the self-help books, I took responsibility for myself, and I wrote down all my goals. I even practiced 'visualizing' my way to the top, and in spite of what my bank balance told me, I really 'believed' I was successful. But eventually, reality hits and you quickly realize all the hoping, praying, and visualizing in the world, isn't going to pay your bills!" Ultimately, because of his inability to generate new business, and due to a nasty custody battle, Garber eventually filed bankruptcy.

But today, things are different. Garber lives in a sprawling lake-side home on a property filled with the "sweet smell of citrus trees," and the sweet smell of success. A place where he can hop on his boat and go bass fishing, and take his 3 children wakeboarding on weekends. Garber's offline monthly marketing newsletter, Seductive Selling, is published and sold world-wide, and a he's got a bevy of elite entrepreneurs who pay him a small fortune and travel from all over the world just to sit at his feet and participate in his quarterly Mentoring and Mastermind group meetings. In fact, you can't even get into his groups unless you apply, and are approved for membership.

On top of all that, Garber is also one of the most highly sought-after and highly-paid freelance copywriters working today, charging clients upwards of $50,000 to sit down and create marketing campaigns for them, and his schedule is typically booked out 60 to 90 days in advance.

So, what made all this possible? The answer is simple. After hitting rock-bottom, The "King Of Copy" realized the only way he was going to "attract" even one dollar was by becoming a marketing expert, and by becoming a master at being able to use emotional direct-response sales copy to craft marketing messages and irresistible offers that attract loads of new business. "Look, money doesn't grow on trees. The only way you're going to attract money, is by attracting business and creating opportunities for yourself, by using effective marketing. Last time I checked, you can't feed your kids with 'positive vibrations,' so if you don't have some way of consistently getting pre-qualified prospects to line up and work with you, all the hocus-pocus in the world isn't going to bail you out. This may sound harsh, but the truth isn't always easy to swallow, and having choices in life sure beats being a financial prisoner, so you might as well be honest with yourself about how to get where you want to go."

For an engaging and passionate interview, contact Craig Garber, "The King Of Copy" directly in his kingdom at 813-909-2214, check out his daily musings on his http://www.kingofcopy.com/blog [Seductive Selling Blog __title__ Seductive Selling Blog], listen to his radio show, http://www.kingofcopy.com/radio [The Seductive Selling Marketing Hour For Entrepreneurs __title__ The Seductive Selling Marketing Hour For Entrepreneurs], and http://www.kingofcopy.com/ssnl [take a free test-drive of Garber's offline Seductive Selling Newsletter __title__ take a free test-drive of Garber's offline Seductive Selling Newsletter].

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