Widgets Big with UGC Crowd

Widgets Big with UGC Crowd

JUNE 28, 2007
Big buzz for tiny tools.

North Americans lead the world in Web widget usage, according to comScore data.

Widgets are used to display customized or personalized content on a Web site for things like photo sharing or music recommendations, and are commonly found on blogs, social networking sites and other personalized pages.

Four in 10 North American Internet users visited Web sites with embedded widgets in April 2007. Eastern Europeans had comparative widget disdain, with only 7.6% of Internet users in the region using the tools.

Web Widget Viewers Worldwide, by Region, April 2007 (thousands and % of total Internet users)

The most-used widgets worldwide were mainly photo-related. Slide was the top widget provider, with a worldwide reach of more than 117 million unique viewers, or 13.8% of the total worldwide Internet audience.

Top 10 Web Widgets among Internet Users Worldwide, Ranked by Unique Viewers, April 2007 (thousands and % of total Internet users)

The use of widgets on photo-sharing Web sites is not surprising, since such sites are a vibrant and growing sector of the user-generated economy.

The number of US Internet users who posted photos online more than doubled between 2003 and 2006, according to the USC Annenberg School Center for the Digital Future's "2007 Digital Future Project," published in November 2006.

US Internet Users Who Post Photos Online, 2003 & 2006 (% of respondents)

comScore noted that Facebook's overtures to third-party widget developers would likely spur activity in the sector as well.

Leave a Reply