Women Becoming ‘Gadget Geeks’

Women Becoming ‘Gadget Geeks’

Thursday, Feb. 16, 2006 2:58 p.m. EST

Women now outpace men in spending on high-tech products, a new report reveals.

Women spend $55 billion a year on such items as PDAs, cellphones, MP3 players and DVDs, and are more likely than men to own a personal computer, DVD player or video game player, according to the report from Packaged Facts, a division of MarketResearch.com.

Women lead men in Internet use, too. In 2004, women comprised 51
percent of Internet users in the U.S., and the number is expected to
grow to 53 percent by 2008, the New York Post reports.

The increased spending by women is pushing manufacturers to design
high-tech gadgets in sleeker styles and fashionable colors, the
researchers say.

Men still outspend women on digital televisions, appliances and gadgets incorporating new technology.


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