Women entrepreneurs flex their muscles

Women entrepreneurs flex their muscles

Entrepreneurs see flexibility as a key perk

Women own nearly half of the privately held
businesses in the United States, says the Center for Women’s Business
Research. That translates to more than 10.5 million businesses that
generate more than $2.5 trillion, the center reports.

For
many women — particularly moms — the flexibility that comes with owning
their own business is becoming more and more appealing. The center also
reports that one in 11 adult women is an entrepreneur.

In
my consulting business, I have found women business owners have a
different style to leading and growing a business. They tend to build
relationships and understand the importance of work-life balance, which
is extremely important to business owners who are also working mothers.

As
research indicates, women are more likely to listen to the expertise of
others, including consultants and experts, in order to help build and
grow their business.

Melanie Bergeron is the
president and chief operating officer of Two Men and a Truck. She said
that one of the most important things for entrepreneur mothers is
having a strong support network.

"An
entrepreneur mom needs a strong support person that can help them
balance their family/work life," Bergeron said. "It’s no surprise that
a new entrepreneur needs to spend an enormous amount of time in the
beginning developing their business.

"My
advice would be to set a goal of not working more than 40 hours a week
— outsource and delegate as much work as you can afford to do," she
said.

More and more new businesses are
starting every day, and finding the proper fit is critical to a
business’ success — and the business owner’s personal satisfaction. For
many women, the motivation to become an entrepreneur is to find a
better work/life balance, so finding the right business is very
important.

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