Women Rule on Social Networks Spelling Opportunity for Smart Advertisers

Women Rule on Social Networks Spelling Opportunity for Smart Advertisers

So
how important are Social Networks to women? According to 36% of women
who participated in a recent research study; they would give up
chocolate, their Pradas, or their Mother-in-Law before they gave up
their Social Networks. We’re not so sure what that says about their
Mother-in-Laws but brand managers for Prada and chocolate companies
should pay attention!
ShesConnected Multimedia, a Social Media Advertising Agency who also
own and operate www.shesconnected.com
a Social Network for women just released a comprehensive research
report on how women in the United States and Canada are using Social
Networks.

Toronto, Candana
July 30, 2009 — So how important are Social Networks to women?
According to 36% of women who participated in a recent research study;
they would give up chocolate, their Pradas, or their Mother-in-Law
before they gave up their Social Networks. We’re not so sure what that
says about their Mother-in-Laws but brand managers for Prada and
chocolate companies should pay attention!

 

ShesConnected Multimedia, a Social Media Advertising Agency who also own and operate www.sheconnected.com
a Social Network for women just released a comprehensive research
report on how women in the United States and Canada are using Social
Networks.

The research report
details the kind of women that use Social Networks, why they are using
them, which networks they belong to, and what they use them for. They
found that women are one of the fastest growing segments on Social
Networks. Not surprisingly they found that the three most popular sites
are, Facebook, LinkedIn, and Twitter.

Over two-thirds (67%) of women who participated in the research
reported belonging to 3 Social Networks; half belong to 4 or more.
Based on previous focus groups conducted by ShesConnected, the
predominant reason given by women for joining multiple sites was "no
one site meets all of my needs or interests".

"One thing that did surprise us a bit was the number of women who
are using Social Networks and Social media to promote their business",
said Mark Grindeland, co-founder and CEO of ShesConnected. "There is a
significant segment of women who either work from home or own small
businesses. They are using Social Networks to drive sales and
marketing, find employees for open jobs, and network with other women.
We found these women to be highly engaged on Social Networks and very
sophisticated about the use of Social Media in general".

Not only are they joining multiple Social Networking sites, they are
also joining and creating their own groups or communities on these
sites. 56% of the women who participated in the research have started
at least one group and have joined an average of 2 to 5 groups. 29%
reported belonging to 10 or more groups.

As the classic slogan for Oldsmobile goes, "This is not your father’s
Oldsmobile", the juxtaposition for today is, "this is not your
teenager’s Social Network". 53% of online women use Social Networks at
least weekly and the rate of Social Network adoption in the past year
has been especially strong among older women. So what are the
implications for advertisers, marketers, and social networks? In a
word; OPPORTUNITY! Women are one of the most important demographics to
advertisers.

"Advertisers know that in order to be successful, you have to follow
the money. And the money is in the purses of the women who are spending
their time on Social Networks. Women control up to 85% of all household
expenditures. They outnumber men online, and are spending a significant
mount of time on Social Networks" says Mark Grindeland, co-founder and
CEO of ShesConnected Multimedia.

The implications for Advertisers are profound; women using Social
Networks are finding such high utility in these sites that they are
becoming a central component of their lives online. Marketers need to
focus on how best to provide value to the community. A deeper look into
Social Network behaviors and attitudes will help guide decisions
related to the development and placement of specific marketing tactics.

This has challenged marketers on many levels but there are many potential approaches to consider:

 

 
  • Develop a fan page to drive engagement and collect data
  • Create promotions with links into the fan page to increase traffic
  • Integrate offline and online marketing with web addresses on packaging and advertising,
  •         contests that require codes be entered in the website or fan page

  • Sponsor groups or entire sections of a site
  • Sponsor newsletters
  • Create excitement and entertain with content, contests, special offers, and promotions
  • Post links to popular websites on fan page and request they host links to your fan page

Regardless of the approach used, Advertisers need to make sure they
design marketing campaigns that incorporate the context of what women
are doing on Social Networks. That is the beauty of Social Networks,
they give the Advertiser the ability to tailor their marketing to what
is important to the individual or groups.

About ShesConnected Multimedia Corp.
ShesConnected Multimedia
is a social media agency designed to leverage the power of Social
Networking and social media to engage women in meaningful and relevant
ways. ShesConnected combines agency expertise with an online community
of women to deliver gender-smart marketing for leading Advertisers.

For more information, please visit http://shesconnectedmultimedia.com/ or http://www.shesconnected.com

Press Contact:
ShesConnected Multimedia Corp
Corporate Communications
416-761-4071
press at shesconnected dot com
Click this link.

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